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About Us

In 1993 Tri-life Marketing (TLM) was started by offering “off-road” mountain bike duathlons and triathlons

In 1994 TLM hosted the first “24 Hours of Indiglo” in Canada, which later became the “24 Hours of Adrenalin”.

The first 24 Hours of Adrenalin (in Alberta) was staged at the Canmore Nordic Center in 1995. Just over 100 participants took part.

Every year since the Canmore 24 Hours of Adrenalin has grown and for the past 5 years the event has sold out a year in advance.

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